Keyword research
We separate searches that signal buying intent from those that only spend your budget.
Google Ads reaches people at the moment they search for your service. We build campaigns around high-intent searches, send them to a page made for that offer and track each inquiry through to your CRM.
Let’s Talk GrowthWe separate searches that signal buying intent from those that only spend your budget.
Campaigns organized by service, language and area, so each one can be measured and adjusted.
Clear messages, calls, locations and links that match what the person searched for.
A focused page for each offer, fast on mobile, with one main action.
Calls, forms and messages measured correctly, so bidding learns from real inquiries.
Search term reviews, negative keywords, bids and budget changes based on what produces conversations.
A visitor who searched for one specific service should land on a page about that service, not on a general menu.
Without tracked calls and forms, you cannot tell which keywords produce business and which only produce traffic.
Someone who searches on Google usually contacts several businesses. If nobody answers quickly, the paid click is lost.
If you already have an account, we check its history, tracking and wasted spend.
We define offers, keywords, audiences, pages and measurement.
We start with a controlled budget on the searches closest to a purchase.
We review real search terms and inquiries, then move budget to what works.
It depends on the cost of clicks in your category and the areas you want to cover. We look at both before suggesting a budget, and ad spend stays separate from our management fee.
Ads can start producing data within days of launch. Stable performance takes longer, because the campaign needs enough data to adjust.
That is the arrangement we recommend: the account and its history should stay in your business's name, with access granted to the agency.
Yes. We write campaigns and landing pages in Spanish and in English, and keep them separate so each can be measured.
Google captures people already searching. Meta creates demand among people who were not searching yet. The right mix depends on your service, and many businesses use both.
All servicesDigital marketing in Miami
Tell us what you sell and where your leads slow down. We’ll show you how LIA can connect the pieces.